Advertising: Coca-Cola Campaign “Reasons to Be Happy”

30 Aug

When Coca-Cola launched an illustrated book “125 Reasons to Believe in a Better World”, MTV chose 30 from these reasons and invited 30 studios to produce a one short film between 10 and 30 seconds featuring one of the selected concepts. Váscolo, a graphic design and animation studio from Argentina, was invited by MTV to create a spot for the 125th anniversary of Coca-Cola. The theme given was “Renewable energies will supersede non-renewable energy resources”.

In Buenos Aires, on August 29th, 2011, this colorful and creative spot for Coca-Cola´s campaign by Váscolo debuted. Here is “Reasons to Be Happy“.

Váscolo creates printed and audiovisual projects, some of which include branding for TV, identity design (On-Air/Off-Air), programs and
segment graphic packages, IDs, logo and commercial animations.


Client: MTV Networks Latin America

Creative VP: Sean Saylor

Creative Director: Hernán Damilano

Creative coordinator: María Luisa Collazo

Production: Emanuel Correa Soto, María Luisa Collazo

Music Producer/ Original Music: Marco Camacho /

Animation: Ernesto Reyna

Design: Florencia Merlo

Illustrations for Váscolo: Lucila Biscione

3D modeling and animation for Váscolo: Javier Tommasi

General Direction at Váscolo: Martín Schurmann

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