Advertising Design: USMC ‘Fear Pain Doubt’ Recruit Training Poster

19 Jul

Would you join the United States Marine Corp. based off this advertisement?

While the typography treatment of ’Fear Pain and Doubt’ is imaginative and well done in this Recruit Training Poster, the grimacing Marine-in-training struggling to conquer this angst ridden pile of dirt, with a drill sergeant (à la Gunnery Sergeant Hartman) yelling from behind doesn’t paint it’s-a-bed-of-roses picture.

What do you think of this poster? Would it entice you to join?

Credits: JWT, Atlanta, USA

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