Scion’s ‘The Big Idea’ Exhibition: Turning Visual Communication into Art

16 Jun

A new exhibition presented by Scion, titled ”The Big Idea”, curated by the Paris-based creative agency Monsieur L’Agent, showcases a roster of art directors, illustrators and graphic designers, and their interpretation of visual communication in artistic form.

Monsieur L’Agent has forged a reputation for delivering innovative graphic solutions to a range of projects and briefs and for this, their first official group show, all the participating artists were given the same brief: Design a billboard that illustrates your interpretation of “The Big Idea” – the term coined by George Lois – one of the advertising world’s great art-directors.

“The search for The Big Idea: to solve a specific communications problem with words and images that catch people’s eyes, penetrate their minds, warm their hearts, and cause them to act… the passionate belief that creativity can solve almost any problem – The Big Idea, the defeat of habit by originality, overcomes everything. Great graphic communication depends on understanding and adapting to the culture, anticipating the culture, criticizing changes in the culture, and sometimes helping to change the culture….” – George Lois

This exhibition can be seen as an homage to Lois’ talent in visual communication, a way to evoke the world of advertising in a subtle and more artistic manner than the simple promotion of a product.

The featured artists are: Andy Rementer (USA), Anamorphée (France), Check Morris (France), //DIY (Switzerland), Douglas Lee (USA), Emily Forgot (UK), Honet (France), Ill- Studio (France), La Boca (UK), Leslie David (France), Mario Hugo (USA), Mathias Schweizer (France), Sanghon Kim (France), and So-Me (France).

The opening reception for The Big Idea is on Saturday, June 25th, 7 – 10 p.m. at Scion Installation L.A. The reception is FREE with an RSVP.  Complimentary valet parking is available and you can enjoy an open bar with artists in attendance.  The exhibition will run until July 16th, 2011.

Here are some featured works:


La Boca



Emily Forgot

Douglas Lee

Check Lee

Andy Rementer


About the Artists

Anamorphée is the art duo of former fashion design student Charlotte Halpern and film graduate Betrand Houdin. A mix of image consultancy and a graphic design and photography studio, the collective defines itself as a space for visual experimentation. Anamorphée has worked on numerous projects for Hermès, textile prints for Erès swimwear, Gap, Krug Champagnes, re- designed Issey Miyake perfume bottles, and more.

Andy Rementer currently based in Philadelphia, received a bachelors degree from The University of the Arts in 2004. From 2005 to 2007 he worked for Fabrica, while living in Treviso, a small town in northern Italy. He currently divides his time between drawing, cartooning, illustrating and animating. His work has been featured through a variety of sources including MTV, Urban Outfitters, Nylon Magazine, Warner Brothers, The New York Times, and Creative Review. He has exhibited his work in group shows throughout America, Europe and Australia. He’s the author of a comic strip titled ‘Techno Tuesday’, which has appeared weekly online and in printed magazines and newspapers.

Check Morris is Mathias Pol and Nicolas Motte. Their recent projects include artwork for Lily Allen, Sliimy, The Black Ghosts, posters for cult movies Rubber and Dig, along with collaborations for Nike, Lacoste and Swatch.

//DIY is a graphic-design studio founded in 2001 in Lausanne by Philippe Cuendet, Laurence Jaccottet and Ivan Liechti, who all studied at Lausanne-based art school ECAL. The Swiss studio has now branched out from graphic design into photography, music, fashion design and video. In 2001, //DIY launched its own streetwear label, +41 (after Switzerland’s international dialing code), which is now sold around the world. Clients include Apple, Colette, Mental Groove, Nike, Playstation, Red Bull, Sixpack and Vitalic, Yale University amongst many others.

Douglas Lee‘s originality lies in his technique of achieving an airbrushed style with a computer. A motion-design specialist, he also creates animated films and has clients ranging from British Airways, Marlboro, Volkswagen, MTV, Coca-Cola and film director Roman Coppola. His recent record covers for Ariel Pink, Bag Raiders, Coati Mundi and Phenomenal Handclap Band have also caused a stir.

Emily Forgot is a graphic artist who also produces personal work in the form of limited edition prints and ceramics. Her work has been exhibited both in London and abroad most notably in 2007 at the “Fragiles” show as part of the prestigious Miami Art Basel. She has gained recognition in publications such as the Creative Review, Vogue, ID, and Grafik magazine as one to watch.

Honet is a Parisian artist who became known in the graffiti world before he swapped his spray- paint can for a brush. His style, a cross between the gothic and modern baroque, has been strongly influenced by his travels across Europe and Asia and is nourished by the abandoned spaces (churches, forests, industrial buildings, catacombs) he visits. His work has been exhibited widely. He has collaborated with Prada, Lacoste, Adidas and Ruby.

La Boca is a UK-based design studio specializing in graphic design, film, record covers and fashion. In pursuit of beauty, they once balanced on a scaffolding platform in the middle of the countryside so 3,000 spoons could be photographed for a record cover. Clients include Simian Mobile Disco, “Amelia’s Magazine”, DC Recordings, The Emperor Machine, “Specialten”, Artificial Eye, Lostprophets, Sony BMG, Bullet For My Valentine, Studio Ghibli, and Wichita Recordings.

Leslie David was born in the south of France but has worked in New York and Paris. She’s worked with Ezra Petronio, as well as luxury brands like Prada, Chanel and Chloé. These days her clients today include A.P.C., Hermès, Surface To Air, Givenchy, Andrea Crews, Nike, Reebok, EMI, Because and Domestic amongst many others.

Mario Hugo is a New York based artist and designer. His work often blurs the boundaries in between digital graphics and hand drawn images staying true to the beautifully ornate, poetic and ethereal universe he has created. Clients include Surface To Air, Beck, Channel 4, Lane Crawford, and he has recently been nominated as digital art director for Stella McCartney.

Mathias Schweizer studied at the Art school of Chaux-de-Fonds in Switzerland, and shortly after joined the infamous Parisian workshop Graphistes Associés in 1998, before going freelance in 1999. His graphical work is constantly navigating between many means of expression establishing links between his videos, typographical conceptions, images and music. He created the Rolax record label in 2003 with Léonard de Léonard, Seep and Komori, and collaborates with the Rencontres Chorégraphiques Internationales of Seine-Saint-Denis, the CREDAC of Ivry-sur-Seine, the FRAC of the Pays de la Loire district and Galleries Lafayette on their Antidote project.

Sanghon Kim is capable of moving from watercolors to computer work in his search for a strong visual universe. His art of mixing techniques gives the work an air of mystery; you’re never sure whether you’re looking at a photomontage or a drawing. Clients include Nike, Lacoste, Christophe Lemaire, Hermès, Tate Modern, Air, Royksopp, The Bewitched Hands and Jane Birkin.

So-Me is the brain behind all the visual imagery of electro label Ed Banger. He is known for his off the cuff drawings, which mix retro fonts, hip-hop references and white trash clichés. He has directed music videos for Justice (he won a 2008 MTV award for “Dance”), Kanye West, MGMT, Kid Cudi and others.

More information on this, and past exhibitions visit Scion Art.

About Scion Installation L.A.
Dedicated to fostering independent artistic expression, Scion Installation L.A. is space that allows artists to explore their creative visions. Scion Installation L.A. hosts art shows and art-related events for cutting-edge contemporary artists from across the globe. One-hundred percent of all sales go directly to the artists. Gallery hours are Wednesday through Saturday 11 am to 6 pm and by appointment.

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit Scion.

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