For the last 40 years Gerhard Steidl has spent printing and publishing books. Due to his legendary, unconditional obsession with his trade, has has become the publisher of choice for A list artists such as Martin Parr, Ed Ruscha, Robert Adams, Jeff Wall and Robert Frank to name a few.
Watch as Steidl meets with Karl Lagerfeld in Paris and Günter Grass in Schleswig-Holstein, and get a glimpse the process of what goes into the process of “making” a book in this video (from Wallpaper Magazine).