Social Media: Celebrate Superbowl in Style with ‘Champagne First’ on Facebook

2 Feb

Want to come up with something different for the Superbowl this year? Well there’s a Facebook application for that. With a chance to win badges, send virtual bottles champagne and much more. This event is live and happens online!


Champagne and football?  Super idea!  Especially for Super Bowl.

Moët-Hennessy USA has launched a Facebook application combining food, fun, friends and football called Champagne First. (Click this link to check out the Facebook page.)

Thought to be an industry first, champagne is being marketed in conjunction with  Super Bowl XLV, the upcoming February 6th mass clash and gathering of the Pittsburgh Steelers and the Green Bay Packers at Cowboy Stadium in Arlington, TX, in the heart of the Dallas-Fort Worth area of North Texas.

Moët-Hennessy champagne brands are being marketed through a Facebook Application utilizing education for food and wine enthusiasts.

The Facebook application engages users in a number of ways to build brand awareness for Moët-Hennessy’s five champagne brands: Moët & Chandon, Veuve Clicquot, Krug, Dom Perignon, and Ruinart. Facebook Friends can test their champagne knowledge, learn about food pairings, create personal tasting notes, send virtual bottles to friends and earn badges and prizes along the way.

Steel, cheese, and champagne—what more could the citizens of 2011 ask for?!  See you on Facebook, friends!

Food and wine lovers everywhere have an extraordinary opportunity to win a catered champagne Super Bowl party for this coming Sunday (February 6th). To enter the contest, post a blog or Facebook note about the Champagne First application, its features, and potential – and describe your perfect champagne party.

For your blog or Facebook note to be considered, submit a link to the digital media contact (found below). When you have submitted your post, you will receive an invitation to our VIP Champagne First Launch Party at DISH (4123 Cedar Springs Road, Dallas) on Friday, February 4th from 5 to 8pm. If you are not in Dallas, no need to worry; the winner of the blog contest will be announced during this event and will be notified through Facebook! Be sure to submit the link to your blog post or Facebook note by Friday morning at 10am! Cheers!

Press Contact: Martha Tiller, 214-521-6677,

Digital Media Contact:  William R. Nadeau, 401-281-9455,

1 Response to Social Media: Celebrate Superbowl in Style with ‘Champagne First’ on Facebook



February 2nd, 2011 at 12:39 pm

This is just a perfect pairing for non-beer drinkers like myself and those looking for a gluten free drinking game night. Awesome pairing for anyone I’m sure… Great post Art Nectar!

Comment Form

Visit Us On FacebookVisit Us On TwitterVisit Us On PinterestVisit Us On Google PlusCheck Our Feed