UK arts and technology collective Seeper chose one of New York’s most spectacular buildings, Frank Gehry’s IAC Headquarters in Chelsea, to show their immersive architectural projection mapping project titled “The Lightline of Gotham”, which combined art, architecture and technology, to produce 3D artwork.
Projection mapping is a special technique of projecting 3D films on buildings, following their exact contour. The bespoke video was shown in real time on the building, transforming it into a giant screen. The score was especially made for the performance.
Amazing!