Diesel & Fiat Joint Guerilla Marketing Campaign ‘Be Stupid’: Crashed Car into Diesel Store in Paris

Diesel and Fiat joined forces to launch the new car. For the launch they did a guerrilla marketing concept called “Be Stupid” with guest Gunther Love (World Champion Air Guitar) and Nicolas Ulman (king of “IN” night parties in Paris).

They took the concept of a car launch and did it…literally, by crashing a Fiat 500 in the front of the Diesel store in Paris Rue Etienne Marcel. Check out the video. It’s sick!

This could never take place in the U.S.

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