Diesel & Fiat Joint Guerilla Marketing Campaign ‘Be Stupid’: Crashed Car into Diesel Store in Paris

13 Jun

Diesel and Fiat joined forces to launch the new car. For the launch they did a guerrilla marketing concept called “Be Stupid” with guest Gunther Love (World Champion Air Guitar) and Nicolas Ulman (king of “IN” night parties in Paris).

They took the concept of a car launch and did it…literally, by crashing a Fiat 500 in the front of the Diesel store in Paris Rue Etienne Marcel. Check out the video. It’s sick!

This could never take place in the U.S.


Comment Form

Visit Us On FacebookVisit Us On TwitterVisit Us On PinterestVisit Us On Google PlusCheck Our Feed