Wood McGrath was commissioned to design the award for The British Council Art, Architecture & Design department’s International Young Design Entrepreneur of the Year 2007. Each year the award consists of a unique A1 framed poster, which features the same quote by writer George Bernard Shaw.
Their interpretation of the quote led them to divide the letter forms in half using a combination of printing, hand cutting and folding in order to reflect the duality of the statement.
The finished concept is beautiful.