High Fashion & High Fructose Corn Syrup
Fashion normally wouldn’t go hand in hand with a soft drink that is fattening…but it’s ‘Lite’ so there is the loop hole. Karl Lagerfeld has lent his image to soft drink king Coca-Cola on their ‘Lite’ brand (Diet Coke), in the form of an $81 limited edition box-set. (What is this a 1960′s classic CD’s set?).
Anyway…Coke mavens, collectors and people with throw away money, will ooh and aahh over the black, white and pink case of Coke (with a silhouetted Karl on its side), that contains one single bottle of Coca-Light, plus a little bottle opener that pulls out of a drawer underneath the beverage.
Honestly, wouldn’t you rather pay $16 for a four-pack of (overpriced) blood orange flavored soda drink ‘Tru Blood?
You know who should team up next…Valentino for Sunkist.
You don’t get it? Ahhh, forget it then.