High Fashion Photography: Zena Holloway, James Nadar and Yves Lavallette

24 Feb

Flip through any women’s magazine and you see them. Those inviting pictures of women in contorted poses drapped in luxurious materials beckoning you with visual imagery to buy the items which they are promoting. If I buy that perfume, I’ll look like her. No you won’t. It’s just all glamour fashion photography all in the name of advertising. High fashion photography is art in it’s own right, but who are the people behind the lens? Well, here are three high fashion photographers you might not have heard of, but have surely seen their work.

Zena Holloway was born in Bahrain in 1973 and raised in London. At 18 she traveled the globe working as a SCUBA instructor and developed a passion for underwater photography and film.

Completely self-taught Zena’s images are striking, instinctive and driven by a deep understanding of her medium. She delivers the remarkable combining the highly technical aspects of underwater photography with superb creative direction resulting in extraordinary magical imagery. She has taken underwater photography to entirely new depths.

Zena’s renowned underwater photography appears regularly for publications such as How to Spend it, The Observer Magazine, 125, Tatler and Dazed & Confuzed.

She has won many international awards and her commercial clients include: Nike, Umbro, Polydor, Sony, Epson, Herbal Essences and Jacuzzi.

You can see more of photography on Zena Holloway’s website.

James Nader composes and captures imagery through creative instincts honed on a global stage over two decades. From New York to Morocco. From Italy to the UK. Whether editorial or sharply commercial, the transformation of of real life to final image through the James Nader lens is an art in itself.  His understanding of Concepts and Design and his unique editorial style enable James to understand conceptualise and create a masterful image this has gained respect with Art Directors and editors alike, add into this the ability to Post Produce & Retouch images to a high level and you have an edge over many other fashion photographers.

Visit James Nader’s website.

Yves Lavallette

At the beginning of the eighties, Zoom and Libération have published his work and opened up the way to a continued collaboration in France and abroad. He worked with the most prestigious magazines, such as: Vogue, Harper’s Baazar, L’Officiel, Pictured, Max, Elle, Marie-Claire, Jalouse, SOON magazine… For his many customers, he deals with Artistic Direction of all of his achievements.

His personal work is exhibited and presented in various museums, national & international collections such as: The “Centre National de la Photographie”, Bibliothèque Nationale de France, Musée de l’Elysée in Lausanne, Centre International de l’Estampe in Lyon (France). He was also published in revues such as Vis à Vis International & Dada. In September 2000, France 3 ( a national French channel) produced and broadcasted a documentary on its larged-sized work. In 2004, Airport of Paris devoted him an exhibition. In 2005, he created the book “Asian”, produced in China and in Tibet. And at the end of 2005, he participated in a radio show on BFM devoted to fashion in China. In 2006 and 2008, “Fashion TV” produced and broadcasted documentaries on his work in his studio.

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