Posts Tagged ‘diesel brand’

Diesel & Fiat Joint Guerilla Marketing Campaign ‘Be Stupid’: Crashed Car into Diesel Store in Paris

13, Jun 2010

Diesel and Fiat joined forces to launch the new car. For the launch they did a guerrilla marketing concept called “Be Stupid” with guest Gunther Love (World Champion Air Guitar) and Nicolas Ulman (king of “IN” night parties in Paris). They took the concept of a car launch and did it…literally, by crashing a Fiat 500 [...]


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