When you bend this card according to its material memory, it brings the recipient through a simple story (a four-frame documentary about receiving the card.) It is a recursive experience of a card about the repetitive ritual of all cards. Designed by Kelli Anderson, it’s a card about cards that portrays a card-receiving-experience portrayed within a card-receiving-experience.
If that doesn’t make sense…watch the video…
If you’d like to see the card unfolded check out Kelli Anderson’s notes on the card on her blog.