The word “trailer” brings forth to mind a preview of a film; ones that appear at movie houses across the globe. However, trailers (for a while now) have been used to market everything from books to perfumes and fashion, allowing an alternative platform for a creative marketing message.
French Connection UK (FCUK) has a new trailer for their Fall/Winter Collection 2011. The trailer was created by the creative minds at the music video production company Paydirt. Have a look:
Credits: Directed by Leila and Damien de Blinkk.
Quite Lynchian if you ask us. What are your thoughts?