When Coca-Cola launched an illustrated book “125 Reasons to Believe in a Better World”, MTV chose 30 from these reasons and invited 30 studios to produce a one short film between 10 and 30 seconds featuring one of the selected concepts. Váscolo, a graphic design and animation studio from Argentina, was invited by MTV to create a spot for the 125th anniversary of Coca-Cola. The theme given was “Renewable energies will supersede non-renewable energy resources”.
In Buenos Aires, on August 29th, 2011, this colorful and creative spot for Coca-Cola´s campaign by Váscolo debuted. Here is “Reasons to Be Happy“.
Váscolo creates printed and audiovisual projects, some of which include branding for TV, identity design (On-Air/Off-Air), programs and
segment graphic packages, IDs, logo and commercial animations.
Client: MTV Networks Latin America
Creative VP: Sean Saylor
Creative Director: Hernán Damilano
Creative coordinator: María Luisa Collazo
Production: Emanuel Correa Soto, María Luisa Collazo
Music Producer/ Original Music: Marco Camacho / TwoChick.com
Animation: Ernesto Reyna
Design: Florencia Merlo
Illustrations for Váscolo: Lucila Biscione
3D modeling and animation for Váscolo: Javier Tommasi
General Direction at Váscolo: Martín Schurmann