Advertising Design: Kiss FM “It’s Better When You Hear It”

25 Aug
2011

These ads for Kiss FM 103.5 use the chorus lyrics to popular songs, which seem out of place and frankly quite silly when plucked out and used on it’s own. Which is why the tag line “It’s better when you hear it” works perfectly in this advertising campaign from Ogilvy & Mather, Chicago.┬áLyrics from Lady Gaga, Rhianna, Usher, and Keisha.

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