Graphic T’s have become a fashion staple which comes in many forms. But when was the last time you saw amazingly talented and revered Latina woman immortalized on a t-shirt? It’s quite rare, if at all. The Seven Latin Divas collection brings a refreshing change to that and in the process highlights some truly amazing women. Not only that, but part of the proceeds from all alfalfa seeds products helps support scholarships for minority students at Art Center College of Design.
Seven Latin Divas is a collection of graphic tees and totes at alfalfa seeds, a lifestyle brand launched in 2009 by Mexican graphic designer Rafael Esquer, the principal of alfalfa studio in SoHo in New York City. The collection honors seven immortal Latinas from many fields: film, music, art, and politics.
His inspiration for Seven Latin Divas came from his own reflections on the visual vocabulary currently available to represent Latin culture. Esquer explains “Think about Latin graphic icons: there are relatively few with wide cultural currency, for most people, the stenciled image of Che Guevara springs to mind, and then what?”
Esquer began to think that Latin culture would be represented better by female icons. After all, Latin America has given birth to some of the most charismatic women in modern time. He states “My admiration for strong, resilient Latin women naturally began with the women in my own family in Mexico: my grandmother was a wise matriarch with 14 children, and my mother to this day is a hard-working ranchera.”
His original, hand-drawn graphic images capture the charisma of seven goddesses from Mexico, Cuba, Argentina, Spain, Brazil, and the USA. Esquer has interpreted the character of each one in a striking posterized style that is reminiscent of the iconic stencil of Che Guevara. Esquer explains “I believe any of them deserves to become the next Latin icon for our century, but the collection pays homage not only to these seven; it is intended to honor all Latin women who share in their spirit.”
The collection is available on 100% Peruvian pima cotton T-shirts and 100% natural cotton canvas tote bags, which are manually silk-screened in limited edition. Available in men’s and women’s cuts, the alfalfa seeds T-shirts are trademarked and sell for $32.00. Don’t forget, part of the proceeds from all alfalfa seeds products helps support scholarships for minority students at Art Center College of Design, Esquer’s alma mater. Visit alfalfa seeds to check them out and learn more about Rafael Esquer and alfalfa seeds.
Update: As of January 2014, the alfalfa seeds website is no longer up but you can still check out works from Rafael Esquer, the New York based graphic designer at alfalfastudio.com