Video: ‘Mag+’ by Bonnier: The Experience of Reading Magazines on Handheld Digital Devices

5 Nov
2010

This conceptual video from Bonnier, is a corporate collaborative research project which dives into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by BERG.

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular.

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