Simple Yet Engaging Packaging Design: Milk

2 Nov
2010

In this simple yet engaging MILK packaging design, Tripple Red reinvents the way people relate to everyday products. The main focus is the purity of milk – it’s just a single ingredient – and its connection to the customer as something fresh, enriching and gratifying on the shelf, as well as on the kitchen table. The red-and-white pattern is reminiscent of a stitched, antique tablecloth, but the magic comes into play when the design element transforms into MILK when read from afar.

MILK was featured on several design and lifestyle blogs and Red/Tripple Red was recognized for the project by Luerzer’s Archive in the book edition “The World’s Best 200 Packaging Designers”.

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