Art Water, the bottled water company that embraces design first, presents “Skin the Bottle Competition”, a contest that challenges the deviantART community to make its mark on the company’s water bottle by entering their own designs for the bottle’s label.
Three designs will be chosen, one each from the photography, digital art and traditional art categories. Winners will have their creative vision dress bottles of Art Water, plus receive $1,500 in prize money, $0.03 royalty for every bottle sold, 8,000 deviantART points and a one-year premium membership to deviantART.
“We needed to make a statement that our BOTTLE IS OUR BRAND,” says Charlie Schein, CEO, Art Water. “For the bottle’s design, there was only one person to turn to. Jason Castriota, the world famous supercar designer behind the Ferrari P4/5, Bertone Mantide, Rolls Royce Hyperion, Maserati Birdcage, Ferrari 599GTB and Maserati Gran Turismo. Now we’re turning to the artists at deviantART to decide what the artwork that dresses each bottle looks like.”
This contest is the latest in the series of competitions by Art Water, which will happen every three months, inviting artists from around the world to submit their label design. Given their hands-on enthusiasm and immense pool of artistic talent, tapping the deviantART community was a natural fit.
“We know deviantART members are brilliant artists and welcome opportunities to showcase their creativity,” explains Bradley Farrell, Vice President, Art Water. ”Art Water is an emerging idea, a trend that puts design in the hands of its community, and removes the ivory tower decisions to tell consumers this is what you need.”
DeviantART is the largest online social network for artists and art enthusiasts with over 15 million registered members, attracting 35 million unique visitors per month and serving up 2 billion page views. As a community destination, deviantART is a platform that allows emerging and established artists to exhibit, promote, and share their works within a peer community dedicated to the art.
Competition details, rules and resources, can be found at deviantART.
Entries must be received by December 1st, 2010