Now That’s Advertising: Levi’s Gear Billboard in Soho, NYC

Check out this Levi’s gear billboard located on Houston & Lafayette, Soho, NYC. The billboard was designed by Sagmeister Inc., and fabricated by Atomic Props, which specializes in custom fabricated props and 3D billboards.

The “We Are All Workers” is part of a community initiative Go Forth ‘Ready to Work’. The Levi’s^® brand will empower and inspire workers everywhere through Levi’s^® crafted product and stories of the new American worker.

Visit Levi’s® to learn more about this project.