The 2nd annual Jell-O Mold competition was hosted by Gowanus Studio Space in Brooklyn, New York in June, where artists, designers, and chefs were encouraged to use gelatin in new and unique ways. The winner of the competition was a company called The Way We See The World. They won for sculptural/structural integrity with Jelloware – a set of colorful, soft, and edible (well…sort of) drinking glasses.
Made entirely out of agar agar, the cups are cast in different flavors, such as lemon-basil, ginger-mint, or rosemary-beet, all specifically designed to compliment a corresponding drink. Jelloware can be simply thrown into grass after it is used, since agar agar is a seaweed extract and actually nurtures the growth of plants.
Here a the video which gives more insight into the competition.